Bud Light is pretty much giving beer away Memorial Day weekend after Dylan Mulvaney disaster

From May 31st through Memorial Day weekend, customers who purchase a larger 15-pack of Budweiser or Budweiser Select 55 will receive a $15 rebate. This summer advertising campaign aims to make it easier for you to enjoy your Memorial Day weekend.

For reference, a 15-pack of Bud Light is listed for $12.99 on Target’s website, the same price as a 15-pack of Budweiser.

In order for customers to receive the prepaid card by mail at their residential address, they are required to submit evidence of purchase, which includes an image of the barcode on the product’s packaging and a copy of their receipt, as stated on Bud Light’s website. The refund will be transferred electronically onto a prepaid card.

As per the terms and conditions, it is possible to make up to two rebate submissions by the end of the month, with one being made between May 17 and May 23 and the other between May 24 and May 31.

Bud Light case
Bud Light is advertising a “summer rebate” to “make your Memorial Day weekend easier to enjoy” where customers who purchase a 15-pack or larger of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 will receive a $15 rebate.

Also, The packs of Budweiser Select, a light lager-style beer, and Select 55, a golden lager made with caramel malt, are also available for purchase.

“365 Days of Girlhood.” Since April 1st, Mulvaney, a trans influencer, has been celebrating her girlhood by sharing a custom post on Instagram featuring Bud Light, a brand sent to her by Anheuser-Busch. However, sales of Bud Light have worsened for the sixth consecutive week, prompting the offer of a rebate.

24 bottles of the $19.98 case were previously given a $20 discount by an anonymous beer seller aiming to get rid of the troubled company. Various sellers have already provided discounts on Bud Light.

NielsenIQ and Consulting Williams experienced a slight decline of 23.6% in their research, which is worse compared to the same week last year. The sales of America’s most popular beer for the week ending on May 13th were down by 24.6%.

Anheuser-Busch, the beer maker, continues to make amends with customers who were put off by the boycott and social media posts from Mulvaney’s. They are now buying back expired cases of Bud Light that were left unsold on liquor store shelves.

Budweiser Select case
The rebate also applies to Budweiser Select and Budweiser Select 55. The ill-fated partnership with Mulvaney is also affecting this Anheuser-Busch brand, which saw a 9.7% dip in sales in each of the two most recent weeks.

Bud Light is sponsoring a group of veterans for the first time, appearing in commercials that feature football and country music. Bud Light is also ramping up its patriotism.

The consequences of the unfortunate collaboration are now also impacting other brands in Anheuser-Busch’s collection, including Budweiser and Michelob Ultra.

Dylan Mulvaney
The rebate offer comes as Bud Light sales have worsened for the sixth consecutive week since April 1, when Mulvaney shared an Instagram post of a custom Bud Light she was sent to celebrate “365 Days of Girlhood.”
Dylan Mulvaney/Instagram

NielsenIQ recently released data showing that in the week ending May 13th of last year, Ultra Michelob, the third highest-selling beer, experienced a 2.9% decrease in sales compared to the previous year, amounting to a substantial $3.3 billion in sales.

During both of the previous two weeks, Budweiser, the seventh-best-selling beer of last year with over $1.8 billion in revenue, experienced a remarkable decline of 9.7% in sales.

In the week that concluded on May 13, Anheuser-Busch observed a decrease of 2.8% in the sales of Natural Light, as opposed to a decline of 2.5% in the preceding week. Similarly, the sales of Busch Light experienced a decline of 6.8% in comparison to a 0.3% decrease in the previous week.