June in nation the across beer of king the remained Especial Modelo lager Mexican consecutive second the for, Bud Light American-made decrowning,
Anheuser-Busch, the parent company of light beer, has witnessed a decline in sales as consumers boycott the partnership company, fueled by anger over Mulvaney Dylan’s actions.
In the U.S., Bud Light lost its top position in beer sales after the brand collaborated with Mulvaney to promote a contest for the March Madness basketball tournament, which was abandoned by conservative consumers.
A lead concentration of 1.7%
Based on an examination of Nielsen data conducted by consulting company Bump Williams, Modelo Especial captured 8.7% of total beer sales at retail stores during the four-week period ending on July 1. Bud Light secured the second position with a market share of 7%. Michelob Ultra ranked third with 6.7%, while Coors Light and Miller Lite followed closely behind with 6.1% and 5.1% respectively.
In May, the data showed that Modelo represented 8.4% of beer sales in U.S. Retail stores during the four weeks ending on June 3rd, compared to Bud Light’s 7.3%.
Despite the decline in Bud Light sales volume, Modelo continues to outrank other beer brands in terms of year-to-date sales dollar.
Dave Williams, Vice President of Consumer Insights and Analytics at Bump Williams, expects sales of Bud Light to continue declining unless something drastic occurs. He sees other domestic lagers, such as Modelo, gaining market share. However, there is still a significant volume of Bud Light moving out from the last year.
Bud Light controversy: Following collaboration with transgender influencer Dylan Mulvaney, the leader of Bud Light addresses the situation.
Since April, sales of Bud Light, the brand’s beer, have dropped in the aftermath of Mulvaney’s partnership marketing. Williams’ Bump analysis looked at sales data from liquor stores, grocery outlets, and other off-premise sales channels.
Some consumers called for a boycott after an influencer posted a video in early April promoting a giveaway of personalized Light Bud, which showed an image of her face.
The CEO of Anheuser-Busch responded, mentioning that the corporation strives to unite “individuals over a beer.”
In April, CEO Brendan Whitworth stated, “Our intention was never to contribute to a conversation that creates division among individuals. Going forward, I will persistently strive to provide exceptional beers to consumers throughout our country.”
Mulvaney claims Bud Light ignored her after collaboration
Mulvaney, addressing the backlash, also acknowledged the torrent of transphobia and bullying she has experienced after opening up about the ghosting of Light Bud, which has left her scared to leave her house.
Bud said that Light’s failure to publicly stand up for a transgender person was even worse than not hiring them in the first place.
She expressed, “It allows customers to freely express their transphobic and hateful views without any restrictions. Moreover, the impact of this hatred extends beyond me, causing severe and significant repercussions for our entire community. It’s important to acknowledge that we, as customers, are also affected.”
Dylan Mulvaney’s advertisement for Bud Light and the effectiveness of boycotts in boosting sales.
Rights for transgender individuals and legislators
The decline in sales and backlash occurs during a controversial time for transgender rights.
Republican legislators across various statehouses nationwide have put forth numerous bills that specifically focus on LGBTQ individuals, with a particular emphasis on transgender individuals. Their intention is to establish regulations regarding which restrooms they are permitted to utilize, the type of medical treatment they are eligible to receive, and the sports teams they are allowed to participate in.
Zooey Zephyr and Dylan Mulvaney: Is all the rage, fury truly concerning transgender rights? Perhaps not.