Jeff Kinney Net Worth 2023: His Successful $500M Franchise

Jeff Kinney Net Worth 2023: His Successful $500M Franchise


Jeff Kinney is a self-made millionaire and the author and illustrator of the best-selling series, Diary of a Wimpy Kid. With his successful franchise and numerous book sales, Kinney has amassed a significant net worth. This article explores his journey to success, the creation of his iconic series, and his current financial standing.

Early Success and International Recognition

Jeff Kinney’s journey to success began with the release of his first book in the Diary of a Wimpy Kid series. The book was an immediate best-seller, with over 100,000 copies sold in the US alone. However, the numbers skyrocketed once the book reached the international market, propelling Kinney into the spotlight.

Thanks to the overwhelming success of his creation, Jeff Kinney’s net worth now stands at an impressive $100 million. His franchise has grown into a $500 million empire, with the series currently on its 16th print. Despite its longevity, the Wimpy Kid series remains as popular as ever, with fans eagerly awaiting each new release.

The latest installment, Diary of a Wimpy Kid: Big Shot, is scheduled for release on October 26, 2021. This highly anticipated book is expected to continue the series’ trend of success and further contribute to Kinney’s net worth.

Jeff Kinney’s Modest Beginnings

During the initial years of his success, Jeff Kinney described his income from royalties as “being paid silly.” Having always led a modest life, he wasn’t accustomed to the kind of wealth his franchise had brought him. However, he remained grateful for the opportunities his success had afforded him and his family.

Before his career as an author took off, Kinney had dreams of becoming a cartoonist. He dabbled in various nerdy but cool jobs, such as designing video games, while working on his book on the side. The main character in his book, Greg Heffley, was based on Kinney himself and his own experiences during childhood.

Interestingly, Jeff Kinney never intended to create a children’s book. His target audience was older readers, and he aimed to provide them with a unique nostalgic experience, allowing them to reminisce about their own awkward but fun days as kids through Greg Heffley’s adventures.

Financial Success and Continued Growth

According to Forbes magazine, Diary of a Wimpy Kid has made Jeff Kinney a very wealthy person. He currently earns more than $20 million per year, contributing to his net worth of $100 million. The books in the series have sold over 250 million copies worldwide, generating at least $500 million in revenue.

The success of the book series has also led to multiple movie adaptations. The first movie was released in 2010 and performed well at the box office, following the success of another top-grossing film, Alice in Wonderland. Three more sequels based on the original books were released, further solidifying the franchise’s popularity.

Jeff Kinney’s success extends beyond his books and movies. In 2009, he was named among Time magazine’s 100 most influential people in the world. He actively engages with his young readers by making surprise visits to different schools, riding a special bus covered with illustrations from his famous books. These visits allow Kinney to personally interact with and inspire his fans.

In addition to his school visits, Jeff Kinney created a virtual learning playground for kids called Poptropica. This initiative showcases his dedication to encouraging young people to read and learn through interactive and engaging platforms.

Personal Life and Philanthropy

Despite his immense success, Jeff Kinney has remained grounded and humble. He continues to work with the same publishing company, Abrams Books, which has been his partner throughout his career. Kinney and his family have also chosen to stay in the same neighborhood and live in the same house where they began raising their sons.

Jeff Kinney has used his wealth to enrich his personal life as well. After receiving his first few million dollars, he built a tiny karaoke lounge with a stage at their old home. This personal investment reflects Kinney’s passion for music and his desire to create a fun and enjoyable space for his family and friends.

In addition to his personal endeavors, Jeff Kinney has made philanthropic contributions to his community. He built a bookstore and cafe in Plainville, Massachusetts, where he resides with his family. The establishment, named “An Unlikely Story,” serves as a literary landmark and provides a great place for people to relax, read a book, and connect with others.

Jeff Kinney’s Ongoing Success and Future Prospects

The question of whether Jeff Kinney is still making books is a resounding yes. There is no news of him venturing into a different career or retiring from being an author. His 16th book in the Diary of a Wimpy Kid series, titled Big Shot, is set for release on October 26, 2021.

Additionally, Kinney has expanded the Wimpy Kid franchise with a spin-off series called Diary of an Awesome Friendly Kid. The third book in this spin-off series, Rowley Jefferson’s Awesome Friendly Spooky Stories, was released on March 16, 2021.

Jeff Kinney’s wife, Julie Kinney, plays an integral role in his life and career. The couple married in 2003 and have two sons together. Julie manages the book and store cafe, An Unlikely Story, which the couple opened in 2015.

Jeff Kinney and his family currently reside in Plainville, Massachusetts, which Kinney refers to as his adoptive hometown. The peaceful and friendly community provides a nurturing environment for his family and serves as a source of inspiration for his writing.

As of now, Jeff Kinney’s net worth is estimated to be $100 million. His earnings have continued to increase, with recent years seeing him earn anywhere from $15 million to $17 million. With the release of his new book in October 2021, his net worth is expected to grow even further.


Jeff Kinney’s journey from a self-published author to a millionaire franchise creator is a testament to his talent and dedication. The Diary of a Wimpy Kid series has captivated readers around the world, and Kinney’s net worth reflects the immense success he has achieved.

Despite his financial success, Jeff Kinney remains grounded and committed to engaging with his fans and inspiring young readers. With his ongoing book releases and the enduring popularity of the Wimpy Kid series, Kinney’s net worth is likely to continue growing, securing his family’s future for years to come.