During its 33-month existence, the 54 Studio nightclub was populated by celebrities such as Andy Warhol, Rod Stewart, and Michael Jackson, capturing these images as some of the most famous in the world.
The key to a successful party in the wild 70s New York club scene, owned by Steve Rubell, was to fill the room with guests who were more interesting than you.
Rubell and his Mafia associates reportedly amassed a staggering $7 million in profits by transforming Studio 54 nightclub from a theater within a year, as stated.
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Rubell, a native New Yorker, was rumored to protect the club’s entrance as if his existence relied on it, but only for those he deemed sufficiently glamorous.
It quickly gained a reputation as the most exclusive and difficult-to-access nightclub in the world.
‘You’re unattractive, you’re not allowed to enter.’ Or more rudely, he would instruct individuals to leave and alter their appearance – something he referred to as ‘mixing the salad’ – the ideal blend of different races, sexual orientations, he always pursued.
In the 1970s, Ian Shrager started a business-oriented, introverted type of chain steakhouses in some less healthy parts of New York with his business partner.
They quickly realized that by reducing their food offerings and focusing on selling alcohol, their profits would skyrocket.
The nightclub, located at 254 W. 54th St. In New York, transformed into a structure with a massive moon-shaped decoration suspended above the dance floor, illuminating it. The transformation occurred when a sizable suspended spoon settled right below the moon’s nose. The establishment invested $400,000 in purchasing the decoration.
The club was given the name Studio 54, and it officially opened its doors on April 16, 1977.
One tactic to guarantee that the top-tier celebrities would come back repeatedly was to lavish them with presents and focus.
Ms Jagger made her entrance on a white steed, galloping onto the stage just in time for the grand finale, where a spectacular performance was put on by the staff and professional dancers to celebrate Bianca Jagger’s 30th birthday.
Filled with currency notes, Rubell ultimately gifted the artist a metallic container for Andy Warhol’s birthday due to his uncertainty about the most suitable present.
According to legend, Warhol claimed that it was the finest gift he had ever received.
The music club finally stopped in December 1979 when bags of money were raided throughout the building and the Inland Revenue.
In the packed crowd that Diana Ross serenaded Rubell and Shrager in front of during a final party and prison send-off held in February 1980, there were Richard Gere, Jack Nicholson, Sylvester Stallone, and Gia Carangi.
The pair were sentenced to three-and-a-half years for tax evasion of which they served 13 months atfer striking a deal with prosecutors.
Even after all this time, Shrager still finds it challenging to discuss the 33-month duration.
He stated in a 2011 interview, “During the 1970s, there was no activity that you were unable to abandon in the morning if you engaged in it at night. I did not manage the achievement effectively.”
We, a couple of guys from Brooklyn, created and destroyed that monster Frankenstein, but I admire the accomplishment from a distance.
In 1989, Steve Rubell passed away due to hepatitis and septic shock. In 2005, Ian Shrager divested his company, Morgans Hotel Group, which was widely recognized as the most renowned hotel group globally, for an estimated $400 million. Following this, Ian Shrager ventured into the boutique hotel industry.