In addition to his online popularity, an Ohio farmer, who gained fame through a viral meme, has passed away in Lancaster, Ohio (WCMH).
On Thursday, Dave Brandt, a 76-year-old farmer from Fairfield County, Illinois, was driving home to his farm in red corn picking after a long day. Unfortunately, his truck crashed near Champaign, Illinois, and emergency crews took him to Carle Hospital in Urbana. It was later confirmed that his colleague and friend, Randall Reeder, accompanied him on this journey.
“I received the call around 7 a.M. On Sunday morning,” Reeder remembered.
The birth of a new meme format, a picture that rapidly spread across social media platforms such as Twitter and Facebook, was attributed to the honest work of Your Meme. The Redditor A picked up the photo attached to Brandt’s article about farming techniques in the U.S. Department of Agriculture in 2014 and later added text to it. Thanks to Brandt’s contribution, the meme became a staple in internet culture and was affectionately dubbed “the godfather of soil health” by Reeder, the Agriculture Department’s expert.
Reeder was unsure if Brandt ever truly uttered the expression, but pointed out that honest labor “does suit him.”
Reeder expressed, “It was rapidly disseminated across the globe.” He showed no objection to it and enjoyed it, he was satisfied with it. “It’s an excellent phrase!”
Brandt, a Vietnam War veteran who earned three Purple Hearts, was an avid proponent of no-till farming, a version of the farming trade that skips plowing or tilling, thus cutting down on the chance of erosion and the need for fertilizer and pesticides. However, there was more to Brandt than just his internet image, particularly his potential for healthier soil and his practice of conserving resources.

During the decades they spent together, Brandt made a name for himself as one of the major experts in no-till practices. Reeder, who also served as the executive director of the Ohio No-Till Council, was the president as well.
Reeder said, “I have been working with him for maybe a total of 30 years.” “He was truly a real innovator in terms of what we refer to as crop coverage.”
In the 1960s, as a result of flourishing research on the subject at Ohio State University, Brandt had been practicing no-till farming since 1971. In 1978, Brandt incorporated cover crops into his repertoire, a few years later. Brandt would cultivate a crop such as Austrian winter peas to enhance soil health and maintain ground coverage, rather than leaving his fields bare during the intervals between planting seasons for cash crops such as corn or soybeans. Throughout its life cycle, he typically would not harvest the cover crop, but it would retain nutrients like nitrogen in the soil — nutrients that he would need to manually supplement regardless for his cash crops.
“His objective was to obtain sufficient nitrogen from that protective crop to counterbalance the nitrogen expense,” Reeder stated.
“During his farm tour, Brandt held annual “No-till field days” and NRCS partnership workshops to promote healthy soil. When the Natural Resources Conservation Service (NRCS) launched their program emphasizing soil health, Brandt’s farm became a poster child. He has been religiously applying these farming strategies for more than 40 years, serving as a model for both domestic and foreign governments.”
The minister of Food and Agriculture, Le Foll, was so impressed by the farmer’s work in France that he invited Brandt to visit Ohio State University during his farm tour in 2015.
The farmer, who was meme-famous for never speaking at conferences organized by agricultural organizations in Ohio, had a fair share of happy experiences in his previous role.
“If I have a conference, Dave Brandt will be a part of it,” Reeder mentioned.

“Honest labor” meme attention aside, Reeder recalls his friend as a source of inspiration in the agricultural industry.
Reeder stated, “He will not be overlooked.” “The farmer should be an exemplary model of how farming can promote soil health and save on expenses, and he was internationally and nationally acknowledged for that,” said Reeder.