Masterise Homes and Vietcetera organize a meeting to connect F&B businesses at home and abroad

Masterise Homes cooperated with Vietcetera to organize the event “Connecting domestic and international F&B businesses” for the first time at The Global City new center with the participation of more than 100 leading businesses. in the field of domestic and international restaurants and retail.

This event opened for the realization of the goal of developing a professional commercial business model, following the global trend at The Global City; thereby bringing sustainable profitable opportunities for both audiences: F&B business owners expanding their business and customers investing in townhouses at The Global City.

Recognizing that rapid urbanization along with changing needs, customer behavior and global development trends are driving the significant growth of the F&B and retail industry in Vietnam, Masterise Homes said that it has been drawing a very clear development roadmap to build an international standard commercial zone at The Global City, with a professional and operational model on par with developed countries in the world. gender.

Along with completing entertainment facilities and creating festive events to attract visitors with the new center, Masterise Homes said that it has continuously signed cooperation agreements with F&B and retail brands in and abroad. In November 2022, the unit signed a commercial cooperation agreement with famous brands such as Pizza 4P’s, Pasteur Street Brewing, Yen Sushi & Sake Pub brand chains, Yen Sushi Premium, Shamoji, Omasake, Mylife Coffee under the system. Mylife Company. In April 2023, together with partner Druce in Singapore, continued to bring famous F&B brands in Lion Island to The Global City.

Setting the goal of promoting cooperation with F&B brands in 2023, Masterise Homes accompanies Vietcetera – the unit that has successfully organized the Vietnam F&B Industry Conference for 4 consecutive years, creating an event to connect experts and businesses in the F&B industry, opening up opportunities for development and business expansion at the new center The Global City.

The event is also the first step in the plan to develop a commercial street according to international standards with a modern business model, methodical planning, and professional operation management to be able to meet the requirements of international standards. from international brands, creating a sustainable business environment for businesses.

Within the framework of the event, at the discussion session for F&B businesses with the theme “Unlocking investment opportunities” with the participation of industry experts, F&B businesses had access to useful information, which was provided by the industry experts. Industry experts share experiences and answer questions around the food and beverage business in Vietnam for foreign businesses, the role of shophouses in the context of urban regeneration, at the same time better understand the potential and development trends of the F&B industry in general.

Mr. Gibran Bukhari, Sales Manager, Masterise Homes shared: “This event for retail and F&B businesses is the first step in the plan to develop a professional, trend-driven commercial business model. global orientation at The Global City in particular and all projects of Masterise Homes in general.

Not only selling real estate products, we will always accompany customers throughout the ownership process to help them achieve their investment goals and profit as desired. With the advantage of location and available potential, we are completely confident that we can bring a stable source of visitors to play and shop at The Global City.

Therefore, the development of an international standard commercial district and professional operation is an important factor for The Global City to become a bustling new center – a destination not to be missed by tourists in and around the world. abroad, thereby opening up profitable business opportunities and long-term development for investors, domestic and foreign retail businesses.

Right at the event, Masterise Homes said it had signed commercial cooperation agreements with famous F&B brands from Singapore such as: Jlogo Holdings True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Aladdin Indian Cuisine, Khan Saab ; and domestic brands such as AQ Goumet & Dine, Takumi-Tei Saigon, Kyo-Tei (under AQ Development), CTY Kitchen & Bar… marking the presence of these brands along with a series of brands Domestic F&B in The Global City urban area, increasing the excitement of townhouses.

Ms. Chua Yeong Ling Eve, brand representative of Hei Bai Chao from Singapore shared: “We find similarities in planning and commercial development potential between Marina Bay area and The Global City, Marina Bay fast quickly becoming Singapore’s new downtown and bringing huge profits to F&B business owners. The F&B industry in Vietnam is growing very well and The Global City has all the necessary elements for brand expansion and long-term business such as location, number of visitors, investment scale … “.

Information about The Global City urban area:

The Global City is an international standard urban complex in Vietnam designed and planned by British architectural firm Foster + Partners.

With a scale of 117.4 hectares located in a prime location in An Phu ward, City. Thu Duc, The Global City sets its vision to become an iconic urban area, a new center of Ho Chi Minh City. Ho Chi Minh City, gathering a variety of entertainment – entertainment – shopping facilities.

This is also the venue for a series of large-scale events and festivals in recent years such as the largest water music festival in Southeast Asia, the New Year’s countdown event Luxury Countdown 2023, the fashion show event of Vietnam ELLE Fashion show and designer Le Thanh Hoa, the launch event of Lamborghini supercar, a series of activities in the food and beverage industry in Vietnam…

About Masterise Homes

Masterise Homes, a member of the Masterise Group, is an international real estate developer that applies global standards to the development, operation and management of real estate products and services in Vietnam and world.

Owning the largest portfolio of Branded Residences in Southeast Asia, Masterise Homes affirms its international capabilities through cooperation with leading names Marriott International, the world’s largest hotel group with the best brands. brands Marriott, JW Marriott, Ritz-Carlton and Elie Saab.