Barbie, su casa y el sueño americano

In 1962, Barbara Millicent Roberts defied all odds and purchased her first house. During that period, women faced discrimination in mortgage applications due to their gender or marital status, yet she persevered.

According to Mattel, the toy factory that created the iconic doll, a Barbie Dream House is sold every two minutes. It was like a dream and quickly became a nationwide trend for Roberts, better known as Barbie, a one-story house with yellow walls made of cardboard in a modest home.

The buyer must have a house large enough to store a dollhouse that is approximately 1.20 meters tall, and its selling price is $199.99. This dollhouse is even a symbol of the owners’ status.

Four life-sized Dream Houses were built in studios in the United Kingdom, causing a shortage of pink paint, in order to bring the world of the doll to the big screen for the highly anticipated Hollywood movie, Barbie.

Debated both jokingly and seriously has been the existence of Barbie – her physically unrealistic proportions, the lack of racial diversity, the reinforcement of gender roles in the toy – from the beginning. However, Barbie’s house, which has not been as publicly analyzed or praised as the doll, has been a reflection of the various social, political, and economic changes the country was experiencing. It has followed some housing patterns and trends, from modern compact urban housing to pure excess, and even suburban growth. At times, it has been out of touch and ignored the country’s difficulties (Barbie has never been bankrupt and has never lost her house in a foreclosure lawsuit).

The scriptures did not appear in Ken. Only the dream house of Barbie belonged to her. For girls, especially, it has served as a subliminal model, perhaps even subversive. As a subliminal model, perhaps even subversive, the house has served for the children.

1962

In 1962, three years after Barbie made an impression on the toy world by wearing a one-piece swimsuit and high heels, Mattel introduced the Dream House. Financial institutions frequently denied mortgage credit applications from women without male guarantors.

Dinner Dilemma author and Cornell University Law professor Deborah Dinner noted that it was common for married, divorced, or single women to be denied loans simply because they were women. She pointed out that the mortgage lenders had a series of stereotypes related to women – mainly that women economically depended on men as caregivers and primarily used public businesses and secure jobs. These stereotypes were used to discriminate against women in mortgage lending.

Credit discrimination known as this practice, existing since 1974, continued until the passage of the Equal Credit Opportunity Act. Many employers also did not comply with the law that required them to pay women the same salary as men for performing the same job, before the passage of the Equal Pay Act in 1963.

“Felix Burrichter, co-editor of Barbie Dreamhouse: An Architectural Survey, remarked, “However, in this case, we are presented with the feminine equivalent of that, representing the time of the Playboy bachelor apartment and the concept of a residence for a carefree unmarried man.”

In the same condition, there are currently more unmarried women who own their own home than unmarried men. The first Barbie house was somewhat prophetic.

Barbie was the owner of a house, which meant that what was supposed to be was supposed to be just as I thought Dalsing, a 62-year-old antique dealer, said “Ken had nothing. He would come to Barbie’s house,” said Dalsing, a 62-year-old antique dealer was a girl in the 1960s, Sue Dalsing never realized what it meant.

Like Barbie’s, it is also a ranch-style architectural house. “We had to choose everything and give our daughters a new, beautiful, and shiny home,” in what she calls her dream house. Now Dalsing lives in Saint Joseph, Missouri.

He emphasized “You get hooked on one and you have to buy the other,” in order to boost sales, how the company manufactured the accessories that were part of Barbie’s environment, Elliot Handler, the president of Mattel and husband of Barbie’s inventor, told Time magazine. The year the house was launched also had to do with making money… Perhaps above all else, although the toy’s release has been an act of female rebellion.

The formula for selling that continues to work is to keep buying so that more people return. “The owners of Casa de Sueños, who do not have the Barbies that the Double Dreams buys,” said Lisa McKnight, the global director of dolls and Barbie for Mattel, in an interview six decades later.

1974

A home for a ‘glamorous and sophisticated woman’

The cunning single woman, written in 1962 by Helen Gurley Brown, also influenced the architects of the dream house, not just Hugh Hefner’s bachelor apartments in Playboy, it seemed in 1974.

The book “El libro de Brown” served as a guide for women in their pursuit of the new sexual freedom they seek. With the approval of the contraceptive pill by the FDA and the arrival of the sexual revolution, the women’s movement began and a culture of unmarried individuals emerged, and premarital sex became less stigmatized.

“He escribió”, dijo: “¡Debes tener un apartamento y vivir en él por tu cuenta!” Si quieres ser una mujer elegante y refinada que experimenta cosas emocionantes.

1979

From the Urban Bar to the Suburb

Barbie, who hails from Wisconsin, made her way back to her hometown as the 1970s came to a close and numerous Americans opted to leave the city life behind and settle in the suburbs, complete with a quintessential A-shaped house.

Surprisingly, the houses in Levittown, a community formed by around 17,000 homes on Long Island, adopted the model of racial segregation elimination efforts, which in turn reduced the size of cities and led to the flight of white communities.

Some efforts were being made to promote women’s rights, although feminism was the most massive. The Equal Rights Amendment of 1982, which added to the Constitution and was ratified by three states, will reduce and deny the “rights” established according to the function of sex.

1990

Pink, pink, and more pink

Burrichter noted that the successful marketing attempt of Mattel’s excessive pink color, which perpetuated gender stereotypes, would later face criticism. In the 1970s, Mattel started using Barbie’s characteristic pink color more frequently to distinguish its toys and set itself apart from other competitors.

The “female power” movement, popularized by the Spice Girls, was beginning to take off, and the participation of women in the workforce increased. The average age at which women got married was rising, and women achieved numerous economic and cultural advancements during the 1990s.

Maddie, una niña de 28 años, recibió una Casa de Sueños usada que estaba en perfecto estado y completamente amueblada; se sentía como si hubiera ganado la lotería. La casa era de la marca de diseñadora Bone.

In Maine, Waldoboro, there is someone who lives in Bone, making their own Barbies and creating very participatory scenarios. They remember having a “super fun meal” at Dreams House, from the center of the table to the living room, crossing the patio, their odysseys.

Bone commented, “We were all dealing with my mom’s cancer diagnosis in different ways at that time.” “While ours wasn’t, Barbie was a world where I could immerse myself and see this perfect house. The Dream House didn’t have hospital beds.”

2015

Get away from reality

As a result of the 2008 housing crisis, many Americans had their chances of owning their own homes cut short.

In the United States, in 2008, a figure more than three times higher than in 2006, approximately 2.3 million households experienced at least one foreclosure.

Castro observed that women, particularly women of color, were unequally impacted by this crisis. “During the early 2000s, unmarried women experienced the most rapid growth in purchasing homes in the United States,” she clarified. Predatory lenders subsequently “overincorporated” them while providing high-risk loans. “African American women had a 256 percent higher likelihood of receiving a high-risk loan at non-preferential rates compared to a Caucasian man with identical financial credentials,” Castro emphasized.

Isabelle Roy, an 18-year-old content creator, was assisted in honing her design instincts by rearranging the furniture inside the Dream House.

Roy, who resides in an apartment in the Canadian province of Alberta, said, “I used to think that too 10 years ago. What is the best perspective, what is the optimal choice?’ I wonder, even as I arrange items in my home at present.”

He alone has joined the trip. They were designed by me and placed by me, most of the things are mine, but it is primarily mine. She shares housing with her boyfriend.

2021

Una elegante residencia para solteras durante la pandemia

With over two million followers, @barbiestyle has perfected the art of being an influential Barbie through her ability to combine decoration and design in a typical Instagram approach.

As residences became increasingly lavish, it took more time to ensure their inclusivity.

Two decades ago, a doll came along with her and the dream house, much like the different editions of a doll that were included with her and the dream house. In the year 2019, Mattel unveiled a Barbie in a wheelchair, however, the wheelchair was not compatible with the house’s elevator, preventing Barbie from accessing the upper levels of her own home.

2023

Interior Design and Identity

In 1980, the initial black and Hispanic Barbies were released by Mattel. Prior to that, Barbie had a black friend named Christie, but this was the first instance where the main character was black.

A person’s home can reflect their cultural and gender identities through the art on their walls and the spices in their kitchen, among many other ways, outside of Barbie’s world.

“In reality, it is a mercantilist gesture, but not the home, to paint the doll,” asserts Catherine E. McKinley, author of a forthcoming book on black housewives. “Many things, despair, joy, aspirations, the materiality of homes are shaped by, or at least contain, an identity that is connected to all of that.”

Barbie is not like the rest of us

It arrives on the big screen in the movie Barbie, which, according to reports, has cost 100 million dollars, now. Greenwood stated that they intended to create an “idealized version of Palm Springs,” the production designer Sarah Greenwood and the interior decorator Katie Spencer.

The raw reminder that this is a fantasy world could soothe certain spectators.

Castro stated that “the promise of owning a home as an integral part of the American dream” has been upheld by society for centuries. From a very young age, we have been ingrained with that idea through over 60 years of Barbie’s dream houses.

For the first time, the average prices of houses surpassed $400,000. Since at least 1981, the percentage of first-time homeowners has been the lowest on record. In previous decades, there were more affluent, white, and older homebuyers from July 2021 to June 2022. Owning a house, especially a three-story one, may seem unattainable for most individuals.

For a reason, it is called the house of dreams. We can all dream, right?