This week, Anheuser-Busch’s parent company, Budweiser, reportedly faced bomb threats targeting its nationwide factories, causing Mulvaney Dylan, the pitchwoman for Light Bud, to experience high levels of emotions as she negotiated a new marketing deal.
The Los Angeles Police Department confirmed that officers responded to a call from the Anheuser-Busch facility in the Van Nuys section of the city on Thursday.
A representative for the beer manufacturer based in St. Louis informed Patch that numerous other establishments throughout the nation received bomb threats.
The number of facilities that were targeted remains uncertain.
The Post has requested feedback from Anheuser-Busch.
Lieutenant Leticia Ruiz from the Los Angeles Police Department (LAPD) notified Patch that the authorities were alerted to a bomb threat through an email around 9 a.M. On Thursday, according to the local time.
A explosive ordnance disposal team was sent to the facility.
“Ruiz stated that during the search conducted within the premises of the building, nothing was found that could be considered a threat.”
“We helped in clearing the surroundings of the structure.”
Meanwhile, the company’s chief executive officer, Brendan Whitworth, issued a statement on Friday that did not reference Mulvaney.
The contentious transgender influencer, Whitworth provided a evasive apology as the company persists in refusing requests to terminate its Bud Light sponsorship agreement.
As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring that every consumer feels proud of the beer we brew.
“We never meant to be involved in a conversation that separates individuals,” he stated.
“Our goal is to unite individuals over a refreshing beverage.”
Whitworth stated that he was “dedicated to constructing and safeguarding our extraordinary past and legacy.”
“Going ahead, I will persistently work to bring excellent beers to consumers throughout our country,” he expressed.
The response on social media to Whitworth’s statement was harsh.
“He stated a lot but also very little,” one Twitter user remarked.
Another Twitter user criticized Whitworth for mentioning his previous military experience.
“Honor the military personnel, I was once a serviceman,” the critic remarked.
Another social media user stated that the statement was equivalent to “here they are! Appreciate them, my words.”
Another Twitter user commented, “I wonder what point this email is trying to make, and if it was sent by a colleague, I wonder how I should spend the next hour.”
The Mulvaney ad campaign has sparked boycott calls from the likes of country music star Travis Tritt and fellow musician Kid Rock.
Anheuser-Busch stock has witnessed a continuous decline, resulting in a loss of approximately $4 billion to $5 billion in value since March 31.
In the “Make Yourself at Home” podcast, Alissa Heinerscheid, the VP of marketing for Anheuser-Busch, recently defended the campaign alongside Mulvaney.
Heinerscheid stated, “This label is experiencing a downward trend, it has been on a decline for quite a while, and if we fail to entice youthful consumers to come and consume this label, there will be no prospect for Bud Light. As a businesswoman, I had a very distinct responsibility to fulfill when I assumed control of Bud Light.”
She denounced the brand’s “frat-like” advertising.
“We experienced this hangover,” Heinerscheid proceeded.
I really thought it was important that we had taken a different approach, and the brand of Bud Light I had meant was more of a fratty, out-of-touch type with a sense of humor.
Despite this approval of the campaign by a senior executive at the company, other unidentified executives have distanced themselves from it.
“No one in a higher position was aware that this was occurring,” an unidentified source informed the Daily Wire earlier this week.
According to the anonymous source, “They must have thought it was not a big deal to continue managing hundreds of influencer engagements with the assistance of a certain low-level marketing staff member.”
It is obviously a shame and a pity that they have only earned a well-deserved reputation for being just an American beer.