Fact Check: Did the Nike Tech Kid die? TikTok hoax debunked

Nowadays, many TikTok users are alleging that the Nike Tech Kid has tragically passed away. In a world where social media dominates, numerous hoaxes, ranging from death rumors to dating news, are spread and widely believed.

Similarly, tributes began to flood in shortly after the news spread on TikTok, with many people reposting accounts of Kid Nike’s passing.

People are posting a video showcasing a collection of pictures displaying the youthful model for Nike, along with a snippet from a news article.

“Infamous Nike Tech Kid commits suicide”

Multiple TikTok accounts shared the news of the Kid passing away. (Image via TikTok)
Multiple TikTok accounts shared the news of the Kid passing away. (Image via TikTok)

The description of the article says:

“At 20:34 the infamous “Nike Tech kid” sadly passed away because of suicide, investigators concluded that this was because the parents has had a violent divorce which corresponded to the situation.”

Even though there are multiple assertions concerning the suicide of the Nike Tech Kid, there are no reliable sources indicating that the child has passed away. Neither the parents nor any major news agency have reported such news.

Many TikTokers also creating awareness about the fake news of Nike Tech Kid’s death

Multiple TikTok users are sharing videos with the caption stating that the infamous ‘Nike Tech kid’ sadly passed away due to suicide. In response to the news of the Nike model’s passing, multiple users have shared a “RIP message.”

Therefore, the authenticity of the news screenshot cannot be confirmed. The video in question is not attributed to any news site. The news has not been confirmed by any authentic source such as family members or friends. Many people were skeptical about this.

Additionally, a user named Berat posted the video, with the text on the video that says:.

“Made it on multiple news articles.”

The title of the video said:

“He’s not dead btw and this vid is satire.. I’m sorry if you thought the vid was real.”

A TikTok user shared a video claiming that the user posted the video was a "satire." (Image via TikTok)
A TikTok user shared a video claiming that the user posted the video was a “satire.” (Image via TikTok)

Following his rise to prominence through numerous viral internet memes, he garnered a substantial following. In the middle of 2022, this young individual can be observed sporting fleece tracksuits available on Nike’s digital platforms. This individual, of Latino descent, was featured as a model in Nike’s advertisements.

Millions of individuals watched, appreciated, and left comments on the video, as they shared it, being deceived by the news. It is advisable to await official verification before disseminating it, despite the abundance of such news on social media. It is important to refrain from succumbing to such news articles.

Revised by Shreya Das

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