The Perfect Media Partnership for Summer: High Noon and Barstool Sports
Introduction
As the summer season approaches, High Noon and Barstool Sports have announced a unique media partnership that couldn’t have come at a better time. With the launch of two new flavors, Lime and Peach, High Noon is ready to captivate consumers and solidify its position within the Hard Seltzer category. This collaboration with Barstool Sports will integrate High Noon across their flagship programs and receive personal support from Barstool Sports’ President Dave Portnoy and CEO Erika Nardini.
New Flavors to Delight Consumers
High Noon’s introduction of Lime and Peach flavors adds excitement to the Hard Seltzer market. Lime currently holds the third spot as a top flavor in the category, while Peach, the leading vodka flavor, has been missing from most products. By addressing these gaps, High Noon aims to meet consumer preferences and attract a larger audience. Additionally, High Noon plans to offer a variety 8-pack in June, providing a convenient and versatile 4-flavor assortment option for their loyal fans.
Consumer Trends and Flavor Differentiation
Britt West, the vice president and general manager for E. & J. Gallo Spirits, stated, “The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors.” The brand’s focus on understanding consumer preferences and delivering unique flavors sets them apart from the competition. With Lime being a top flavor and Peach leading the vodka segment, High Noon is determined to cater to their customers’ tastes.
A Natural Fit for Both Brands
According to West, the media partnership between High Noon and Barstool Sports is a natural fit. High Noon differentiates itself by being the top-selling spirits-based Hard Seltzer made with real vodka and real juice. On the other hand, Barstool Sports is renowned for its genuine and engaging content. By joining forces, both brands can leverage their resources and maximize the potential of High Noon’s products. This partnership aims to create a seamless integration that resonates with consumers and fans alike.
Barstool Sports’ Endorsement
High Noon’s quality and taste caught the attention of Barstool Sports’ President, Dave Portnoy. He expressed his excitement about partnering with High Noon, saying, “What initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon. It’s so refreshing, and I love that it’s made with real vodka. I’m excited to get behind the brand and share High Noon with our fans.” Portnoy’s endorsement adds credibility and enthusiasm to the media partnership, further boosting High Noon’s presence.
A Collaborative Journey
The collaboration between High Noon and Barstool Sports began earlier this year with a traditional media buy. However, the success and momentum gained quickly inspired both companies to take the next step and collaborate even more meaningfully. By combining their efforts and leveraging each brand’s resources, High Noon and Barstool Sports aim to maximize the potential of High Noon’s products. This partnership represents a significant milestone in their journey together.
About High Noon
High Noon crafts Hard Seltzer using real vodka and real fruit juice. Their products are gluten-free, contain no added sugar, and are only 100 calories per serving. In addition to the new Lime and Peach flavors, High Noon offers a range of other flavors, including Black Cherry, Grapefruit, Pineapple, and Watermelon. Consumers can find High Noon flavors in various pack sizes, including individual cans, 4-packs, 8-packs, and 12-packs, with prices ranging from $2.50 to $27.99.
Conclusion
The media partnership between High Noon and Barstool Sports is an exciting development, especially as we approach the summer season. With the introduction of Lime and Peach flavors, High Noon aims to meet consumer preferences and fill gaps in the Hard Seltzer market. By collaborating with Barstool Sports and receiving personal support from their President and CEO, High Noon can reach a broader audience and solidify its position within the category. Consumers can look forward to enjoying High Noon’s refreshing and high-quality products throughout the summer.