Peso Pluma está pesado: El joven de 24 años que lidera la revolución mundial de música mexicana

A twenty-something birthday party would expect at least a more festive atmosphere. It is impossible to pass by without noticing a huge illuminated bar and a dance floor surrounded by sofas and tables, with an improvised club stage in the middle of the vegetation to ensure the party’s vision. Today, the birthday boy, who is turning 24, walks through a beautiful hidden garden in Guadalajara, Jalisco, Mexico. He is known for being punctual and is seen wearing black sneakers with white laces and dark jeans, while still maintaining a casual look with a long-sleeved shirt featuring the designer’s logo diagonally printed on it. However, his outfit is completed from head to toe with a Dior dress. Pluma Peso arrives somewhat early.

Peso says with satisfaction, “Exactly as I imagined it.” Peso shows a beaming smile from ear to ear, almost mischievous, when he sees the piñatas hanging from the ceilings, including one of Peso himself and another one of Spider-Man (a childhood favorite). Elote, lemon, piquín chili, and melted cheddar cheese are some of the toppings available, along with countless bags of snacks — from Takis to Ruffles and Tostitos — in another separate room, which also features a selection of all kinds of salty snacks. Additionally, there is a room with all kinds of Mexican candies upon leaving the club area. His childhood dreams have also come true here.

Emilio Hassan Kabande, whose real name is Laija, could be said to have a global career. He is an artist at the forefront of avant-garde Mexican music, leading and beyond the enormous growth of the genre in the United States. He often boasts about the variety of corrido that focuses on opulent but relaxed marijuana lifestyle. He is often known for his characteristic trombone and alto horn, as well as the charcheta, a string instrument, and tololoche, a bass instrument, which accentuates his distinctive raspy and raw nasal voice. He has also recorded ultra-romantic and heart-wrenching songs, in addition to corridos. He continues to be a creative chameleon.

The album “Génesis” debuted at No. 3 on the Billboard 200, with a release date of July 1st, making it the highest-ranking Mexican music album in history. With his single “Ella Baila Sola,” produced by BZRP Music Sessions, he became the first artist to simultaneously lead the U.S. Excl. Global Billboard chart in all genres. “Ella Baila Sola” also made history as the first Mexican regional song to enter the top 5 of the Hot 100 Billboard chart, including 18 entries and over 700 million streams worldwide, according to Luminate. At the moment, Peso is one of the biggest artists, but he doesn’t have the typical sound or voice of a pop star.

Dice Peso, who remembers that only last year his first shows in Mexico were attended by 500 people, [my life] has changed a lot. (These days, he sings in arenas for over 10,000 people). This year, the largest number for any regional Mexican artist, he has placed 12 songs in the top 10 of the chart so far in 2023 since his first hit, “El belicón” with Raúl Vega, entered the Billboard Hot Latin Songs list in April 2022. Now, he is back in Mexico after spending the first half of 2023 on tour, just a few days before releasing Génesis. In the United States, in April, amid a brief series of performances, he performed at Coachella as a guest on Becky G’s set and then flew to New York to perform “Ella baila sola” on The Tonight Show Starring Jimmy Fallon. He has also visited Colombia, Chile, and the Dominican Republic, where he recorded collaborations with Blessd, Nicki Nicole, and El Alfa, respectively.

Peso Peso, who does not come from a family of musicians and is notoriously private about his family life, “Now my life is my work and I live for my work.” However, he adds, since he was young, that forward attitude was instilled in him by his “hardworking family”.

“A veces el mexicano nos ponemos muchas barreras y no nos la creemos. Hoy estoy viendo a la gente que está orgullosa del movimiento que estamos haciendo. Antes, pensaban que un corrido no podía ser No. 1 […] Hoy todas esas barreras se han roto”.

Peso Pluma

Today, all of those barriers have been broken. The belief that regional Mexican music is only regional, that corridos will never become global, or that a corrido could not reach No. 1, was what people used to think. Today, I am seeing people who are proud of the movement we are making. Sometimes, as Mexicans, we don’t believe in ourselves and we put up many barriers. New artists can transmit the message that it is possible and do what I love most, which is music. I am very happy.

FROM GUADALAJARA TO THE WORLD.

That’s what my uncles and my family from Sinaloa used to listen to. He completely immersed himself in corridos when he was a child, listening to artists like the late regional star Ariel Camacho and Los Alegres del Barranco. Peso Pluma, who at one point dreamed of being a professional soccer player, was born on the outskirts of Guadalajara.

De visited a high school in San Antonio and New York City as a bilingual teenager, although she spoke about her diverse musical palette and the different places that influenced her exhibition in Spain.

Dice: “¿por qué hacen esta mención que tanto me encantó?'”. Yo estaba estudiando la letra y decía, saliendo de la escuela. Aprendí a hablar el idioma inglés gracias a su música, Kanye [West], Drake, Kendrick Lamar. Cuando visité Estados Unidos, comencé a escuchar. Me fue de gran ayuda toda esa parte. Me sumergí en las culturas en las que viví, de todas las ciudades. La fusión de todo lo que me agrada, eso es Peso Pluma.

I like my music because it is a mix of cultures, and that’s what it’s all about. You hear me rapping in the corridos. He also learned to play the guitar by watching YouTube videos. Inspired by Camacho, who became a generational hero after his untimely death in a car accident in 2015 at the age of 22. He started writing his own lyrics in a daily style notebook around the age of 15. During a trip to New Orleans, he fell in love with the sound of the trombone and jazz, and now it is an integral part of his music.

Prajin, who resides in Los Angeles, elucidates, “I was given a second opportunity.” Prajin goes on to explain, “Two years later, Herminio contacted me, expressing his unwellness, and requested that I essentially take on the responsibility of the project.” Consequently, Peso entered into an agreement with Herminio Morales, the brother of Jessie. However, two years down the line, Prajin clarifies, “Herminio reached out to inform me of his ill health and requested that I essentially oversee the project.” Prajin admits that even though he was impressed by Peso’s previous recordings, he did not sign him at the time, a decision he now considers a “mistake.” It was Peso’s adaptability that particularly captivated George Prajin when he was introduced to him in 2019 by one of his previous artists, known as El Original de la Sierra, a Mexican regional singer named Jessie Morales.

“Cuando fui a Estados Unidos, empecé a escuchar a Kanye [West], Drake, Kendrick Lamar, y gracias a su música aprendí a hablar inglés”.

Peso Pluma

“We are going to achieve it.” This is the way I thought: Weight, I thought that maybe I could come up with some kind of fusion to become the biggest planet. Sánchez Chalino and 2Pac or B.I.G. Notorious, that was the era back then, also in hip hop but corridos, many kids in the 90s used to buy them at the “One-Stop Prajin music distributor and store owned by Prajin Z. Antonio’s son. Like. Prajin had been looking for an artist who could merge corridos and hip hop successfully for many years.”

“Peso takes the lead,” Prajin said. “Because he can excel in each of these genres. He knows what he’s doing and he knows exactly what he desires. That’s when I exclaimed, ‘Wow, are you certain?’ But now I comprehend why: because he can dominate each of these genres. He possesses such versatility, and he’s truly exceptional. He recalls telling me, ‘If I’m going to record reggaeton, it must be an authentic reggaeton song. If I’m going to create a rap song, it must be a rap song. The same goes for regional music,'” Prajin explains. Despite Peso’s fondness for a variety of genres, he was resolute about avoiding a certain sound.

Natanael Cano, a pioneer in the subgenre of “tumbados corridos,” along with Conriquez R Luis and H Junior, showcased the power of the genre. Throughout the 2010s, these young artists collaborated with 18 other artists and had 20 of their songs appear on the Billboard Hot 100. However, Pluma Peso, despite his contributions, did not reach the pinnacle of Mexican music in the same way.

“So, I believe that reggaeton is growing because we are all coming together. They do it for the Mexican music culture, they do it for me, they do it for the final result. After that, they grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their own path and a lot of unity. They grew a lot through their

UN MERCADO QUE EXPLOTA.Output: AN EXPLODING MARKET.

The genre has grown over 400% worldwide, with the United States at 212% and Mexico at 604% in the last five years. Maykol Sánchez, head of artist and label partnerships for Latin America and U.S. Latin at Spotify, says, “Over the past five years, we have seen an increase in the numbers of Mexican music genre.” Streaming accounts for about 99% of regional Mexican consumption. K-pop, with a 49.4% increase so far in 2023, has had a better performance this year than regional Mexican music alone. Pop, rock, dance/electronic, country, as well as the Latin genre in general, have surpassed gains, with a 42.1% increase in regional Mexican music consumption in the United States as of May 25, according to Luminate.

Dice Sánchez, “it simply makes sense” with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, it simply makes sense” in the United States with the population, simply makes sense” in the United States with the population.

“According to AJ Ramos, head of YouTube’s Latin music and culture partnerships, we are now witnessing the power of the connection between Mexico and the United States, as well as the collaboration between artists from different Latino subgenres. The general Latino population comprises more than half of the world’s biggest Mexican community, which is the second largest in the United States, with almost 40 million residents of Mexican origin.”

“Es muy bonito que por ejemplo si yo invito a Nata o le hablo a Luis R a que canten conmigo en un palenque o una colaboración, le caen. Por más ego y por más orgullo que tengan, nos apoyamos”.

Peso Pluma

Kevin Meenan, the music trends manager at YouTube, stated that in 2018, one or two songs per week [of the genre] entered the Top Songs chart in the United States; now the genre represents 25% of the chart. According to the video streaming platform, he is on track to be one of the top 10 most viewed artists worldwide this year, and Peso has topped the global Top Songs chart on YouTube in markets such as Mexico, Colombia, El Salvador, Italy, and Spain, thanks to hugely successful collaborations like “Ella baila sola” with Eslabón Armado and his session with Bizarrap.

Poor or uneducated people were often stereotyped as listeners of ranch or country music, which was heavily stigmatized in the past. Mexican American and Mexican audiences have considered the music exclusively for a long time, but it has gained popularity worldwide in recent years, becoming a genre that has existed for over 150 years. Regional music has been a pillar of Latin music for decades, including subgenres such as mariachi, sierreño, norteño, corridos, and banda, which are all part of the broader term of Mexican regional music.

“That is a significant component,” clarifies Pepe Garza, the chief of content development and A&R for Estrella Music Entertainment. “Today, the younger generation no longer possesses those barriers or biases they once held regarding specific genres of music. In simpler terms, they no longer assess one another based on the music they choose to listen to, unlike in the past. This aspect holds great significance.”

“It is a very versatile artist,” says Ovy on the Drums, who collaborated with Peso on “El hechizo,” a corrido fused with Ovy’s characteristic dancehall rhythm. “Mexican music is very strong, and pay attention, not only in corrido, but also in reggaeton. Peso Pluma arrives, who is very versatile and also very good on stage — I saw him live at LIV in Miami and Peso live is something else. Now global forces like Bad Bunny and the Colombian hitmaker Ovy on the Drums (longtime producer of Karol G) are recording northern songs and corridos, respectively.

He is an emerging global artist, as evidenced by a particularly memorable reception when Becky G introduced him at Coachella. Equally energetic is a multigenerational fan base that thrives on a dynamo who dances and jumps tirelessly to the rhythm of the songs, backed by a captivating live band. And sometimes, wearing a Spider-Man mask, his distinctive high socks, his favorite pair of white Air Force 1s, usually dressed in shorts and a t-shirt, his live performances are a spectacle of high-energy acts.

Dice Becky G, who enlisted Peso for “Chanel”, the first single from her upcoming Mexican music album, “Her tone is something that is hard to forget, and instantly made me appreciate how distinct she is as an artist.” “But I also believe that it allows her personality to shine even more through her stage presence, which is as unique as him. I think it plays a very significant role in how she connects with her fans — her energy was so infectious, I went to see her perform on her first US tour.”

Garza states, “Peso Pluma precedes, I used to express approval, Grupo Firme is accomplishing tasks that nobody had accomplished, but Banda MS also accomplished feats that nobody had achieved. It’s akin to elevating oneself by standing upon the achievements of others, enabling them to attain greater heights.” Peso represents the latest progression in Mexican regional stardom: audacious and groundbreaking like its predecessors, yet possessing its own captivating allure.

EL CORTE DE PELO MÁGICO. Output: THE MAGICAL HAIRCUT.

Now it has a high demand, however, like everything related to Peso, it doesn’t exactly scream emerging trend. Something like a diminished mullet on the sideburns, short hairstyle in the front and long in the back, it’s difficult to describe Peso Pluma’s haircut.

I said, “If it looks good, dog.” I saw myself and recorded a video. Then I said, “Dude, what did you do?” It ended with this and he told me, “Trust me.” I was going to do a very popular style from Medellín, Colombia, and a barber from there once told me. But once I went, I didn’t let anyone cut my hair because my hair is my power. Think Justin Bieber’s “Baby,” remember Peso laughing out loud. I was a shaggy, like Justin [Bieber], on the side. You see, I used to have long hair. Even many people on his own team haven’t heard the story of how he got that haircut in the first place, says Peso in shock. According to him, 24 people had gone in one day to get the Peso Pluma cut and he told me, “Thank you for all the work you have given us.” The other time, a barber from Mexico City called me and told me.

“Me habló un barbero de la Ciudad de México y me dijo: ‘Gracias por tanto trabajo que nos has dado’. Según [él] habían ido 24 personas en un día a hacerse el corte Peso Pluma”.

Peso Pluma

Vega Raúl and Laija Tito (Peso’s cousin and one of the composers he collaborates with) are among those friends included thus far. “I am extremely delighted to be able to assist my friends because I don’t perceive them merely as my artists or in any other capacity,” he clarifies. “Above all, I aim to inspire them with the notion that if I can achieve something, so can they. I will back you up and support you wholeheartedly. I often tell them: ‘Take full advantage of everything that comes my way, study diligently because I am also evolving and undergoing the same process as you’.” In April, he established his own label, Double P Records, where he assumes the roles of CEO and A&R director, operating as a subsidiary of his label, Prajin Records. Therefore, he currently maintains this setup, although his primary focus lies in influencing his followers through alternative means.

Prajin, who is also his supervisor, declares that launching a fresh record label with Peso was a breeze. “I have a great deal of confidence in him,” Prajin adds. “When he observed my genuine trust in him, he placed even more trust in me. We have never encountered any boundaries. Whatever he has ever desired, every collaboration he has ever yearned for, we have successfully accomplished. He certainly understands that I am fully supportive of his career. Moreover, I am convinced that the manner in which we structure his agreement – numerous artists do not earn money until their second or third year – is beneficial. He is already earning money in his initial year. We are partners, and I believe he will value it even more when he realizes that he is not only earning a substantial amount of money but also retaining it.”

Peso surpassed Bad Bunny’s record by placing 25 titles simultaneously on the Billboard Hot Latin Songs chart (dated July 8), thanks to the strong streaming performance of his album Genesis. This album, which he considers his first, was released in June while he was on his inaugural tour of the United States. Prajin had to “rework” his agreement with Live Nation to add more dates after Peso’s rapid ascent. According to him, Genesis features some of his “preferred” artists like Cano, Junior H, Luis R, and Nuñez. It became the most streamed regional Mexican album ever on Spotify in a single day globally.

Explain Peso, “I didn’t want to delete them because they are my beginnings.” “They are the foundations and if you remove them, the castle falls.” Although their first two albums were recorded in a more spontaneous way (and therefore sound less professional). “Put whatever flag you want on it, the point is that it is Mexican music.” “And that’s what I’m most proud of: that a Mexican song, a corrido, which is not pop, can be No. 1 today.” “There is something for every audience: there are songs to sing, cry, laugh, dance, party, green corridos, war or tumbados.” “I have put all the effort in the world into this new album.”

The world of hip hop is filled with big names who record songs in English, and finally, there are more collaborations with Latin artists. In 2024, they plan to perform in stadiums in the United States on specific dates, according to their manager. They hope to present their own set at the festival next year, and it was revealing for him to act with G Becky at Coachella. He is just starting out and describes it as a goal to globalize Mexican music since the first day.

Weigh Peso with enthusiasm: “This is how it globalizes, with key collaborations.” “Now everything has exploded and everyone wants to make Mexican music. But I really want to encourage artists who are not part of this world to immerse themselves in what Mexican music is,” people did know what corridos were after the collaboration between Natanael and Bad Bunny [“Soy el diablo” from 2019].

Determination is what businesses like Z Jay and Hov see in me, as I see myself more like a young talent supporting and helping them fulfill their dreams. Over the past five years, I have always wanted to work with artists, breaking stigmas, barriers, and records, and working with producers. But it’s not definitive, there is a plan for “something” in the next five years, but now Parker Peter conveniently also has a different alter ego, Doble. When Hasan is off the stage, Parker Peter jumps onto the stage and fights against the bad. When Hasan jumps onto the stage and fights against the bad, Parker Peter is off the stage.

The joke is that we all have a good time. Jasiel Nuñez, his closest companion, recommended, “Let’s appreciate new abilities.” In any case, not him, but rather his closest companion, Jasiel Nuñez, immediately went up on stage after the merriments started around 9 p.M. To present the principal artist who might perform that night: not him, but rather his closest companion, Jasiel Nuñez. He needed to appreciate each second with his closest companions, some of whom he hadn’t seen in quite a long time, and welcomed them all with a major embrace and a major grin. At his birthday celebration, it was Hassan from Guadalajara who appeared – he simply needed to appreciate each second with his closest companions, some of whom he hadn’t seen in quite a long time, and welcomed them all with a major embrace and a major grin.