(Not that it has hindered me previously), I certainly won’t agree that you should wish to share your opinion with me.
Death Liquid, a company based in Austria, recently raised $1.6 million from a variety of top-tier investors, including Mike Cessario, a former creative director at Netflix, to launch a canned water product called “Murder.” The water is sourced from Austria and comes in a punk, edgy design-style with plastered cans. The company’s slogan is “Thirst your Murder.”
The concept, naturally, wasted no time criticizing the Twitter community. Its creator gained worldwide recognition after being featured in a profile by Business Insider.
Jessica Fletcher, a journalist for the Daily Caller, stated, “There is no possibility that the world survives for another 12 years.” James Ball, a frustrated writer, debated, “Why would anyone purchase, let alone finance, pre-packaged water? It is the year 2019, for goodness sake.” Christopher Mims, a journalist from the Wall Street Journal, posted on Twitter, “A guy receives a $1.6 million investment from his peers because conventional bottled water endangers his rebellious and nonconformist image.”
Bro receives a $1.6 million investment from fellow bros due to the existing threat of bottled water to his punk rock masculinity.
— Christopher Mims ? (@mims) May 7, 2019
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Why. Would. Anyone. Buy. Let. Alone. Fund. Packaged. Water. It’s.
Just put out a press release saying you hate the planet and save us all time, eh? https://t.co/MZI6Jbq2ae
— James Ball (@jamesrbuk) May 7, 2019
There’s no chance the world endures for 12 additional years https://t.Co/P
— Jessica Fletcher (@heckyessica) May 7, 2019
“Ouch. If the conclusion involved one of those articles, where the subject was pursued by canines, it would have been considerably more preferable,” expressed Tom Gara, the Buzzfeed News editor, who reacted in the most severe manner.
This is one of those articles that would be much better if it ended with dogs being the subject hunted.
— Tom Gara (@tomgara) May 7, 2019
A bit silly? Definitely… But when it comes to the environment, Hardy Ed’s version of water is a fantastic item to use. Unlike plastics, cans are superior in terms of recyclability. I do understand the criticism though.
So here’s my take on Death Liquid: It’s a good idea to offer a product that allows recovering alcoholics to socialize without feeling pressured to drink. The craft lager can blend in seamlessly in a crowded bar, making it easier for teetotalers to sustain their relationships while opting out of the ubiquitous Western society’s alcohol-centered culture. Externally, it looks just like a regular burger made of Beyond Meat, so it acts as a welcome camouflage for those who wish to avoid alcohol.
The Demon’s potion, when one severs connections with it, unavoidably impacts one’s social life, as confirmed by all the evidence I’ve come across from a former drinker, as stated by the National Institute on Alcohol Abuse and Alcoholism, approximately 15.1 million Americans display various forms of alcohol use disorder (AUD).
Suddenly, the fun of spending every night at home watching Netflix starts to feel isolating. It seems like there are no longer any clubs or bars running through your veins, and you no longer want to hang out with someone who doesn’t drink and isn’t a reliable friend you had before.
This is why it is recognized as a problem that entrepreneurs around the world are opening so-called “dry” bars in many cities, serving non-alcoholic beverages and “mocktails” to provide a sense of normality for those making a big change in their lives, transitioning to a life of abstinence and potentially preventing relapse while also offering a place to socialize without the temptation of alcohol.
Death Liquid’s target demographic is not clearly defined. According to a fascinating interview with Cessario in Insider Business, the primary inspiration for the product came from straight-edge punks. This specific subculture within the punk scene typically adheres to a plant-based diet, avoids recreational drugs, alcohol, nicotine, and engages in casual sex.
Why does this matter, when products are in their most early stages, can be fatal because of the murmurs on the Internet grapevine? It’s likely that it wouldn’t have attracted mountains of criticism if the product explicitly stated that it was aimed at teetotalers. I think Death Liquid is worth it for what it’s worth.
Before Foleo, Palm was convinced to cancel it, the reaction to the product from bloggers and pundits was negative. Even before the term “netbook” existed, the Asus EEE PC was released months before Foleo was announced. This is the best example of how my top of the head is off-centered on the diminutive device’s screen, which reached shelves.
It could potentially assist individuals in recovering from addiction, enabling them to maintain their social lives and preserve the normality of their senses. I genuinely think that Death Liquid is a compelling and positive concept.
I also believe that a great deal of the criticism is misguided. Many people are making the error of confusing a punk aesthetic with the grave mistake of “broness,” disregarding the fact that several of the most celebrated punks were female. Patti Smith, Siouxsie Sioux, and Vivienne Westwood all made immense contributions to the scene, just to mention a few. Of course, one could argue that expensive, VC funded water is the complete opposite of the famously chaotic and anti-establishment world of punk, but that is not relevant. It is evident that Liquid Death is appropriating an identity.
At its core, I’m thrilled to be receiving funding for alternatives to alcohol. The impact of the ocean in a single drop of water is minuscule compared to the vast alcohol industry, valued at $1.6 billion (pun intended). However, Death Liquid, although peculiar, has gained success. It remains underground and is best enjoyed discreetly, serving as a camouflage for those who choose not to partake.
It is said that Death Liquid is something shameful, so if you don’t want to drink it, you shouldn’t hide it, should you?