We live in a decade where Elon Musk’s perfume called ‘Burnt Hair’ sold out in 48 hours

Do you want to spritz on the perfume Hair Burnt, which Elon Musk created, apparently because a lot of people on Twitter can buy it? Musk launched the perfume two days ago, describing it as the essence of repugnant desire that retails for $100 and allegedly sold out in about 48 hours, adding more than two million dollars to his kitty. So, do you want to stand out in a crowd that smells like burnt hair? Let’s rephrase that, shall we? Do you want to be part of the “want you in a crowd that smells like burnt hair” crowd?

In fact, a lot of your favorite perfumes have notes that own their own fecal smell or animalistic odor. Have you ever smelled Secretions Orange d’Etat Libre, which is known for its sweat, saliva, and semen-like secretions? Or how about wearing a perfume that is purposely made to smell bad, or even flaunting iconic collectibles in the culture? Maybe even considering the idea of a “project” or a “fund” that would make a tax-paying individual a gazillionaire. This isn’t just about another celebrity peddling beauty products, as we have enough of those already.

Will Hair Burnt be shipped in the first quarter of 2023 to the 20,000 people who have bought it and are waiting to figure out what it smells like? If there is no indication of anyone who has blown dried their hair or has a name, then it is fair to assume that we are just love/starstruck/gullible and in love with the smell of burnt hair. So, are we the ones who want to experience what Musk puts on The Boring Company’s website, leaning over a dinner table with a candle lit dinner, working hard all day without leaning over it too much?

It is worth noting that in this particular instance, you could consume the contents to help you forget the fact that you were deceived and Musk became wealthier. The price of the product was $250, and it was evidently sold out immediately after its release. During the same year, Tesla managed to sell a tequila bottle designed in the shape of a lightning bolt. Can you believe it? They ran out of stock within minutes. In 2020, Musk sold ‘short-shorts’ featuring the word S3XY printed on the back, as a means to mock the Shortseller Enrichment Commission, with which he had a disagreement. The flamethrower, which is referred to as ‘Not a Flamethrower’, is being sold for approximately $5,000 on eBay. The hats, originally priced at $20, are currently listed on eBay for prices ranging between $200 and $330. In 2018, he sold hats and flamethrowers in order to raise funds for the purpose of “tunneling beneath roads to one day alleviate traffic congestion.” However, this is not the first time that Musk has resorted to selling novelty collectibles. The sale of “omnigender” perfumes (which has prompted Musk to update his Twitter bio to Perfume Salesman) has certainly caused a division among internet users.

In peculiar times like these, it is only appropriate to consider Freud’s viewpoint, as he proposed that we gather possessions in order to assert control over circumstances, moments, and life in general. This becomes even more relevant in the post-covid era, where many of us are still attempting to reconstruct our lives and come to terms with the fact that not only has life changed irreversibly, but it has also brought forth a completely new set of challenges. In such circumstances, neither TikToks nor Freudian theories seem to be sufficient in guiding us. There exist psychological theories that suggest “collecting items was a means for men to attract potential partners by showcasing their ability to accumulate resources.” Perhaps it is best to leave this unexplored, although it does raise interesting implications for those who have purchased Burnt Hair (perhaps there will soon be a Netflix special on that).

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