MrBeast Brings Chaos and Confusion to New Jersey’s Most Ridiculous Mall

This is not just a restaurant opening, it’s a collaboration between one of the country’s biggest retail spaces and a massive internet star. It’s not just a mall, it’s a year-round ski slope and a water park with roller coasters, including the indoor Legoland attractions. The man behind it all wants to change the world and is welcoming pre-teens and children to come and experience the vast 3-million-square-foot space. Now, the arteries of the bustling galleria are clogged with eager visitors, waiting for the grand opening of MrBeast’s Burger Beast restaurant. Thousands of men, women, and children have filled the shopping mall completely, creating a miraculous scene in Rutherford, East New Jersey on a warm Sunday morning.

BeastMr. Announced the opening of his Youtube channel and Twitter account just last week, tweeting a message to his 15.3 million followers that said, “If you stop by, you might see me working at the restaurant all day on the first day.”

Rolling Stone says to a security guard, “I never anticipated it to be anything like this.” The pathways are crowded with a minimum of 10,000 people, completely obstructing the few available shops, as the initial group of 3,000 fans waiting in line on early Saturday morning has now significantly increased. “This burger better be exceptional.”

With over 100 million subscribers on his main channel, MrBeast is famous for his videos with huge cash prizes, which rely on volunteers who are willing to take part in grueling competitions. He has a strong charitable side, as displayed in the best videos for Philanthropy Beast, a charity-themed and nonprofit channel that focuses on giving gifts to those in need, such as underfunded American schools or Ukrainian refugees. Each Saturday, he spends the night hunting them down in the mall and then gives $10,000 to 100 of his subscribers, who are allowed to keep their prizes until the following morning. One mother bursts into tears upon winning and says, “My kids are gonna have a real vacation.”

On Sunday, the scene is drastically different everywhere: people are there, trying desperately to fling themselves from plastic strollers built-in with tablets, running almost every inch of the east portion of the mall, where it’s almost impossible to tell where it starts or ends. People of all ages, from toddlers and preteens trying to sleep, to twenty-first birthday celebrations, to mall workers, to dogs, to older siblings, to grandparents and parents, are mingling in the mall.

People are running to keep cutting others in line, but there has been an influx of new guests who have infiltrated those who have spent the night. In order to join the line that ends at the line, people must have an official yellow wristband. The energy fluctuates widely between pure adrenaline and constant stagnation. It is utter chaos. I am constantly approached and followed by parents and children, wondering if I am the person who will let them skip the line or take their photos. My media badge has the logo of Mr. Beast Burger, but I am immune to the disorder that has been inverted without any explanation in the English language.

The possibility of meeting their hero seems to have completely enveloped their lives, as their excitement channels through the crowd chatter about the possibility of another stunt giveaway event for his entire channel. Upon arrival, many people were seen begging to be a part of his competitions or asking for cash, showing their obsession with Mr. Beast’s connection to money. However, there were only a few people who seemed to be focused on Stone Rolling, the person who spoke about the burger. In a white-walled hallway, employees perched on ladders write the names of every person who orders a burger. The rest of the storefront displays crumpled bills, thousands of them, in a glass bin on the wall, while the biggest clips and highlights from his videos and an array of props are showcased. The restaurant itself is designed to elicit the essence of Mr. Beast’s YouTube channel.

“MrBeast embodies the essence of the American Dream,” proclaims a sign adjacent to a young individual seated on the floor. Over the gathering, guardians lift their offspring up while cameras emerge, urging the children to raise their homemade signs even higher. “Sweetie, allow them to capture an image of your sign,” a mother suggests, motivating her son to remove his mask in order for the camera to capture his visage.

People who refuse to listen are posting their disregard, which is the approach chosen by these competitors who are not even being informed by officials. To give the impression of being part of a certain type of match or competition, a large red circle has been placed on one stage in the center of the mall. Meanwhile, teenagers are scattered throughout the mall, arguing and shouting while standing in lines, with one particular line being circled by pieces of sod.

Damon can be seen nowhere from the balcony. There is a competition on the main stage later in the day that involves circles and requires at least 10 volunteers. After being informed by another boy that some people have been removed from the sod circles, Damon says, “If I inform them that I’m participating to support a food bank, they might give it more thought.” He adds, “What is there for me to lose?” Rolling Stone reports that a boy named Damon is ready to accept any amount of money offered by MrBeast.

On Sunday morning, starting from 8 a.M, MrBeast has been present at the mall. His fans closely observe his movements with astonishment, as if he could vanish at any moment, while he swiftly navigates through the burger area. Much to the disappointment of the waiting crowd, he frequently gets pulled away from the line and substituted by one of his fellow Beast team members. He has made a promise to take a picture with every person who purchases a burger, but even when he is present, he frequently takes short breaks. As soon as the cameras are turned off, his smile fades away and he disappears into the complex network of back hallways within the mall. This information has been gathered from social media and MrBeast’s fans.

The man, surrounded by his own team and fans, is now camped in droves, waiting for his name to be shouted whenever they catch a glimpse of his face. The queue, entirely abandoned, is barricaded by entrances and exits, where fans who have abandoned their own cob of corn bring a few helpful dozen cameras to point at him. At some point in the day, he makes TikTok videos with a kid who brings enough corn with him to feed a dozen hungry cameras. The frustrated MrBeast, surrounded by his own team, doesn’t seem to be taking her demand seriously, as she waits on the side to meet him. One seriously girl is waiting to meet him, wearing a dress made out of MrBeast candy bar wrappers, revealing her gender in a video opening the Beast MrBeast card. She is a budding Youtuber.

He appears to be overburdened. On Twitter, MrBeast shares a video of himself greeting the audience with a wave.

“I literally work in my studio all day and barely ever leave, so seeing something like this is mind blowing,” he writes.

The teenage girl breaks past two security guards, even looking a little startled, as she is pulled away by someone before she tries to return the hug and force a smile, her eyes wide and filled with tears.

Earlier this year, MrBeast told Rolling Stone that he and his team were working on building a Tyler Perry-esque production center in his hometown of North Carolina, likely to cater to the needs of up and coming content creators who require a space for their escapades and stunts. He also pushed back against the idea of focusing on money, stating that his only desire was to use his popular social media platforms to make a positive influence and unconditionally bring goodness to his young fans.

Is this the improved world of MrBeast? It’s easy to ponder: the young children, nearly untamed, driven by a sum of money they haven’t even learned to count yet, and the Youtube live broadcasts being recorded, the overwhelming quantity of TikToks and video blogs, the manner in which burgers are disregarded as soon as he is spotted, witnessing the desperation of children to simply get near MrBeast and his crew. However, while strolling through the bustling shopping center.